Tezos Visual Identity Overview

Tezos is the product of many organizations and individuals across the globe working together on an open-source project. Use this guide as a starting point when making branded materials.

Logo Library

The logo library includes horizontal and vertical lock ups, as well as the standalone Tezos icon. Always choose a logo directly from the logo library, never change the relationship between any of the logo lockups.

Tezos Logo

White over Tezos blue is the brand standard.

Tezos Logo

White over Stealth is another primary color way.

Colors

Color: Primary

Tezos brand identity largely communicates in the following colors.

Tezos Blue

C81 M63 Y0 K0

R15 G97 B255

#0F61FF

Stealth

C78 M68 Y60 K70

R29 G34 B39

#1D2227

Steel

C52 M41 Y34 K3

R131 G136 B147

#838893

Slate

C66 M51 Y36 K10

R97 G111 B130

#616F82

White

C0 M0 Y0 K0

R255 G255 B255

#FFFFFF

Color: Secondary

Each brand color comes in flexible values.

Dark

#003EE0

Tezos Blue

#0F61FF

Light

#408DFF

Light

#7CB3FF

Lightest

#BEDFFF

Dark

#030405

Stealth

#1D2227

Light

#4A4E52

Light

#787D82

Lightest

#9FA4A9

Dark

#505561

Steel

#838893

Light

#AEB1B9

Light

#E3E4E5

Lightest

#F6F8FA

Dark

#263042

Slate

#616F82

Light

#818C9B

Light

#9BA6B5

Lightest

#B9C2CF

Dark

#6D6D7B

Light

#CFD1D9

Lighter

#E6E8EE

Lightest

#F2F3F7

White

#FFFFFF

Gradient Use

The gradient is used in Tezos communications to highlight areas of emphasis and accent design layouts. Usage should be minimal, inviting, and vibrant. The Tezos website is a good use case for gradient use.

Tezos Blue

C81 M63 Y0 K0

R15 G97 B255

#0F61FF

Tezos Purple

C44 M92 Y0 K0

R159 G50 B159

#9F329F

* Acceptable Gradient Directions

Typeface

Typography is an essential element of the brand. Tezos largely communicates in the Roboto font family. Careful consideration to leading, tracking, and kerning should be taken when using Roboto font family. The following weights and variations of Roboto can be used for Tezos branding materials.

Roboto Light

Title Case – Kerning 0 – Leading 120% (Auto)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789~!@#$%^&*()_+

Roboto Bold

Title Case – Kerning 0 – Leading 120% (Auto)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789~!@#$%^&*()_+

Roboto Mono Regular

Title Case – Kerning 0 – Leading 120% (Auto)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789~!@#$%^&*()_+

Typeface - Web Only

GT Eesti is the Tezos web font used in headlines and CTAs. GT Eesti must be properly licensed in any use case, reference the foundry for more information on usage rights.

GT Eesti Pro Display Regular

Title Case – Kerning 0 – Leading 120% (Auto)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789~!@#$%^&*()_+

GT Eesti Pro Display Medium

Title Case – Kerning 0 – Leading 120% (Auto)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789~!@#$%^&*()_+

Visual Identity Library

Icons - Social

When possible use consistent social media icons across headers and footers on all affiliated properties.

Icons - Features

These custom icons are used to express the unique qualities of Tezos. When creating new icons, consider use of transparency, consistent line weight, and a limited number of geometric elements to express the feature. These icons were designed with motion in mind. Reference Tezos.com for animation direction.

Icons - Upgrade

Each Tezos upgrade is named after an ancient city, and the iconographic style uses the first initial in simple, bold, geometric form. Note that these icons are created using a minimal number of shapes with emphasis on right angles, perfect circles, and balanced proportions throughout.

Illustration Library

Free to download, free to use

Artists from around the globe have contributed to the Tezos Illustration Library. Explore relevant themes and feel free to use them in your communications. Check back often, new illustrations are added frequently.