Tezos Visual Identity
Overview
Tezos is the product of many organizations and individuals across the globe working together on an open-source project. Use this guide as a starting point when making branded materials.
Logo Library
The logo library includes horizontal and vertical lock ups, as well as the standalone Tezos icon. Always choose a logo directly from the logo library, never change the relationship between any of the logo lockups.
White over Tezos blue is the brand standard.
White over Stealth is another primary color way.
Colors
Color: Primary
Tezos brand identity largely communicates in the following colors.
Tezos Blue
C96 M40 Y0 K0
PMS 2174C
R15 G97 B255
#0F61FF
Stealth
C78 M68 Y60 K70
R29 G34 B39
#1D2227
Slate
C66 M51 Y36 K10
R97 G111 B130
#616F82
Steel
C52 M41 Y34 K3
R131 G136 B147
#838893
White
C0 M0 Y0 K0
R255 G255 B255
#FFFFFF
Color: Secondary
Each brand color comes in flexible values.
Dark
#003EE0
Tezos Blue
#0F61FF
Light
#408DFF
Light
#7CB3FF
Lightest
#BEDFFF
Dark
#030405
Stealth
#1D2227
Light
#4A4E52
Light
#787D82
Lightest
#9FA4A9
Dark
#505561
Steel
#838893
Light
#AEB1B9
Light
#E3E4E5
Lightest
#F6F8FA
Dark
#263042
Slate
#616F82
Light
#818C9B
Light
#9BA6B5
Lightest
#B9C2CF
Dark
#6D6D7B
Light
#CFD1D9
Lighter
#E6E8EE
Lightest
#F2F3F7
White
#FFFFFF
Gradient Use
The gradient is used in Tezos communications to highlight areas of emphasis and accent design layouts. Usage should be minimal, inviting, and vibrant. The Tezos website is a good use case for gradient use.
Tezos Blue
C81 M63 Y0 K0
R15 G97 B255
#0F61FF
Tezos Purple
C44 M92 Y0 K0
R159 G50 B159
#9F329F
* Acceptable Gradient Directions
Typeface
Typography is an essential element of the brand. Tezos largely communicates in the Roboto font family. Careful consideration to leading, tracking, and kerning should be taken when using Roboto font family. The following weights and variations of Roboto can be used for Tezos branding materials.
Roboto Light
Title Case – Kerning 0 – Leading 120% (Auto)
ABCDEFGHJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Roboto Bold
Title Case – Kerning 0 – Leading 120% (Auto)
ABCDEFGHIJKLNMOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Roboto Mono Regular
Title Case – Kerning 0 – Leading 120% (Auto)
ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Typeface - Web Only
GT Eesti is the Tezos web font used in headlines and CTAs. GT Eesti must be properly licensed in any use case, reference the foundry for more information on usage rights.
GT Eesti Pro Display Regular
Title Case – Kerning 0 – Leading 120% (Auto)
ABCDEFGHIJKLMNPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
GT Eesti Pro Display Medium
Title Case – Kerning 0 – Leading 120% (Auto)
ABCDEFGHJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789~!@#$%^&*()_+
Visual Identity Library
Icons - Social
When possible use consistent social media icons across headers and footers on all affiliated properties.
Icons - Features
These custom icons are used to express the unique qualities of Tezos. When creating new icons, consider use of transparency, consistent line weight, and a limited number of geometric elements to express the feature. These icons were designed with motion in mind. Reference Tezos.com for animation direction.s
Icons - Upgrade
Each Tezos upgrade is named after an ancient city, and the iconographic style uses the first initial in simple, bold, geometric form. Note that these icons are created using a minimal number of shapes with emphasis on right angles, perfect circles, and balanced proportions throughout.
Illustration Library
Free to download, free to use
Artists from around the globe have contributed to the Tezos Illustration Library. Explore relevant themes and feel free to use them in your communications. Check back often, new illustrations are added frequently.
FOLLOW US
Feedback or comments? Get in touch with us at reachout@tezos.com
For media inquiries please contact communications@tezos.foundation